Reach new audiences with podcasts and other online platforms
Podcasts and other online platforms offer powerful tools to connect with wider audiences and engage potential readers. Peter Lang Group encourages authors to identify and leverage these opportunities to increase the visibility of their books and establish their presence as thought leaders.
PODCASTS FOR ACADEMICS
1. Find Relevant Podcasts:
• Utilize podcast directories like Apple Podcasts, Spotify, or Stitcher to discover podcasts related to your book's topic or those featuring academic authors.
• Explore podcasts targeting specific niches within your field or audiences interested in similar themes.
2. Connect with Podcast Hosts:
• Craft a personalized email or message introducing yourself, your book, and its alignment with their content.
• Briefly explain the unique insights and contributions your book offers listeners.
• Propose how you can contribute to their podcast, be it an interview, panel discussion, or a specific segment.
3. Make use of Social Media:
• Follow podcast hosts and their shows on social media to engage with their communities.
• Participate in discussions and comment threads to connect with potential readers from their audience.
CONNECTING WITH EXTERNAL PLATFORMS
Beyond podcasts, numerous online platforms can help you reach your target audience:
1. Online Communities and Forums
• Join online communities related to your field or related subjects. Share information about your book on platforms like Reddit, Facebook, LinkedIn, Academia.edu, Instagram etc.
• Participate in discussions, answer questions, and share relevant excerpts from your book.
2. Academic Blogs and Websites
• Offer to write guest posts for relevant academic blogs or websites. Look for opportunities aligned with your book's topic.
• You can also submit blog posts to "Peter Lang et al" (contact marketing@peterlang.com) or publish them directly on your social media, with LinkedIn being particularly effective.
3. Academic Conferences and Events
• Network with potential readers and promote your book at conferences.
• Explore opportunities to present your research, increasing your visibility and generating interest in your book.
PETER LANG'S SUPPORT FOR YOUR ACTIVITIES
Utilize the promotional flyer provided at publication to support your efforts. We can also provide short-term discount codes to share at conferences, with podcast listeners, or within online communities. Please contact marketing@peterlang.com with event details.